Awards:
2011 - KTR nomination (Design)
The Association of Advertising Agencies decided to create an integrated platform of creative activities for the youngest representative of the industry.
The aim was to design a logotype, which would confirm the prestige and the quality of competition ventures such as Cannes Lions, Eurobest, SAR-KTR activities and ADArtis Foundation. The form was supposed to be opened, so that the promotional materials could be used creatively and also it should look well collated with photography and illustration.
The most important for us was to include two major elements in the new company identification. First one – the prestige of the company as a representant of the most significant advertising festivals: Cannes Lions, Eurobest. Second one – its sportsmanship, which is the part of young creative rivarly in the international arena.
We were always inspired by plain aesthetics of fashion firms. On the other side, the club emblems of American Baseball League captivated us with their richness of forms. We decided to mix both of these worlds and create a hybrid of sport and elegance.
2011 - KTR nomination (Design)
The Association of Advertising Agencies decided to create an integrated platform of creative activities for the youngest representative of the industry.
The aim was to design a logotype, which would confirm the prestige and the quality of competition ventures such as Cannes Lions, Eurobest, SAR-KTR activities and ADArtis Foundation. The form was supposed to be opened, so that the promotional materials could be used creatively and also it should look well collated with photography and illustration.
The most important for us was to include two major elements in the new company identification. First one – the prestige of the company as a representant of the most significant advertising festivals: Cannes Lions, Eurobest. Second one – its sportsmanship, which is the part of young creative rivarly in the international arena.
We were always inspired by plain aesthetics of fashion firms. On the other side, the club emblems of American Baseball League captivated us with their richness of forms. We decided to mix both of these worlds and create a hybrid of sport and elegance.
